Marketing Manager

Job Description

About Company Chandana Group is a trusted legacy brand in Andhra Pradesh, operating in two major retail sectors: Jewellery and Textiles. Established in 1976, the group has earned a reputation for delivering superior quality products, exceptional customer service, and affordability. With a robust retail presence across multiple cities and a dynamic team, Chandana Group is now looking for a passionate and results-oriented Marketing Manager to manage its marketing operations and contribute to the company's growth. Position: Marketing Manager Job Location/HQ: Vijayawada Job Title: Marketing Manager Reporting To: MD & other decision makers Job Summary: Marketing Manager will be responsible to lead and implement all marketing and promotional activities for all the business verticles of company. The ideal candidate should have hands-on experience in retail marketing, preferably in the jewellery or fashion/lifestyle sectors, with strong execution capabilities in both offline and digital domains. Job Qualifications & Requirements: 1.) Bachelor's degree in Marketing, Business, or related field. MBA in Marketing preferred 2.) Min 4–7 years of relevant experience in retail/jewellery/fashion/lifestyle marketing 3.) Proven track record of executing impactful marketing campaigns 4.) Knowledge of both traditional and digital marketing tools 5.)Strong vendor management and negotiation skills 6.) Ability to travel across store locations when required 7.)Excellent verbal and written communication and interpersonal skills 8.)Proficiency in Telugu, English and Hindi languages 9.)Must be competent with the Internet and all Microsoft Office applications like Excel, Word, PowerPoint 10.)Can work independently and in a team environment 11.)Effective time-management skills with ability to meet deadlines Job Responsibilities: 1.) Execute marketing strategies aligned with brand goals and business objectives. 2.) Lead the planning and rollout of store-specific, seasonal, and festive marketing campaigns to increase footfall and sales. 3.) Collaborate with the management to define the promotional priorities, and market segmentation. 4.) Plan and manage new store launch promotions, including ATL, BTL, and TTL activities. 5.) Create monthly marketing calendars, aligning promotions with key customer occasions and product cycles. 6.) Manage vendor relationships for creative agencies, media, printing, and event partners. 7.) Coordinate the design and production of marketing collaterals, signage, and in-store branding materials. 8.) Drive local digital marketing efforts (Google Ads, WhatsApp Broadcasts, hyperlocal targeting, etc.) in coordination with the central digital team. 9.) Monitor competitor activity and customer trends to continuously refine marketing initiatives. 10.)Implement and oversee customer loyalty programs and gold savings scheme promotions. 11.)Organize in-store events, influencer tie-ups, and community-based marketing activities to increase brand engagement. 12.)Track campaign performance, prepare marketing dashboards, and present actionable insights to leadership. 13.)Ensure consistent brand messaging and visual identity across all customer touchpoints. 14.)Monitor key marketing KPIs such as footfall, cost per acquisition, campaign ROI, and customer acquisition. 15.) Collaborate with the sales team to support local promotions, offers, and visual merchandising standards. 16.) Continuously propose and implement innovative marketing initiatives to build brand equity and increase customer recall. Job Types: Full-time, Permanent Pay: ₹40,000.00 - ₹60,000.00 per month Benefits: Cell phone reimbursement Leave encashment Provident Fund Schedule: Day shift Supplemental Pay: Commission pay Performance bonus Yearly bonus Ability to commute/relocate: Ajit Singh Nagar, Vijayawada, Andhra Pradesh: Reliably commute or planning to relocate before starting work (Required) Language: Telugu,HIndi,English (Required) Willingness to travel: 25% (Required) Work Location: In person