Job Description

Manager, Field Marketing The Manager, Field Marketing, is responsible for managing field marketers in a specific region. As the India Field Marketing Manager, you will be responsible for building the India marketing plan and developing and executing regional solutions-base campaigns that leverage a combination of digital, events and seminars, PR and customer success stories. The Field Marketing Manager will work closely with the Account Development, Direct Sales, Solutions Consultants and Partners & Alliances teams to ensure campaigns are well integrated and meeting the pipeline needs of the India business. A field marketing manager has a variety of responsibilities that cover both the execution of marketing activities and the administrative work that keeps the department operating. Besides consulting on or running searches for new hires, the field marketing manager oversees team members, providing assignments and assessing performances. The field marketing manager may also work with other management staff on organizational planning. A field marketing manager's team works toward a variety of marketing goals, including: Brand awareness: Field marketing can be an effective way to make potential customers aware of a product by providing practical demonstrations in a location where the target audience is likely to be. Customer engagement: A field demonstration allows a marketing team to interact and engage potential customers directly, which can leave a lasting impression on a customer. The field marketing manager plans field marketing campaigns and ensures staff carry them out or they delegate responsibilities which include: Planning field marketing events, including choosing locations, materials and staff for assignments Ensuring staff brings necessary tools and equipment for a field display Showing uses for a product at a field marketing event to raise interest from potential customers Explaining the value of a service or product of a company for a potential customer Gathering contact information from potential customers for follow-ups by sales staff Making direct sales to customers at a field marketing event Auditing the results of field marketing efforts to identify strengths and weaknesses and adjust methods accordingly Qualifications: BA/BS or equivalent 5-8 years of experience Good knowledge of digital marketing tactics and best practices Experience with organizing local and regional events Outstanding communicator and creative thinker Proficient in marketing automation and analytics features Experience with marketing tools and software Critical thinker and problem-solving skills Team player Good time-management skills Great interpersonal and communication skills