Marketing Manager

Job Description

Develop the Markets business vertical marketing strategy in collaboration with key stakeholders to align with wider business objectives. Implement and launch engaging, results-driven multi-channel marketing campaigns in line with business goals and the overall marketing strategy. Create a consistent pipeline of marketing activity 3-6 months in advance, including events, emails, content strategy, and press and media activities. Collaborate with the wider Impact team and the Markets business vertical stakeholders to ensure the successful delivery of the marketing campaigns. Enhance brand recognition in our key markets using traditional and digital platforms. Build a marketing infrastructure to measure and benchmark all marketing activity. Work with business vertical stakeholders on defining relevant KPIs, and analyze and report on multi-channel campaign performance and metrics. Communicate the marketing strategy and developments to stakeholders and the ION leadership. Proactively research best practices, industry trends, and competitor activity to develop marketing programs focused on customer retention and growth. Define a best-practice marketing playbook. This will incorporate product and market knowledge from ION s commercial and editorial teams. Your skills, experience, and qualifications A bachelor s degree or higher in marketing communications or a related field. 10+ years of B2B marketing experience, including a working knowledge of: Email marketing Events, both in-person and digital Content marketing Lead generation and conversion optimization Performance analysis, PR, and media relations Social media and online channels A proven track record in delivering measurable results from marketing initiatives. A solid foundational knowledge of marketing principles. The ability to think critically and independently and adapt to changing goals. The ability to work both autonomously and collaboratively. Proactive and highly organized, with excellent time management and the ability to work in a fast-paced, deadline-oriented environment. Strong project and people management skills. Budget management experience. Highly proficient in written and verbal communication. Preferred Experience in the IT or financial industry Experience in Agile Marketing. Fluency in Italian.