Marketing Manager

Job Description

1. Marketing Strategy Development Design and implement a comprehensive marketing strategy aligned with business goals. Identify target markets and customer personas in the manufacturing industry. Monitor industry trends and competitors to adapt marketing strategies. Collaborate with Sales Product development teams in developing marketing strategies. 2. Lead Generation and Campaign Management Develop and execute lead generation campaigns through digital marketing, email, webinars, and industry events. Manage paid and organic channels (Google Ads, LinkedIn, SEO) to drive inbound leads. Develop, Track and optimize campaign performance to maximize ROI. 3. Content Creation and Management Collaborate with internal teams to create technical content such as whitepapers, case studies, blogs, and videos showcasing the benefits of machine monitoring solutions. Manage the company s website and update it with relevant content to improve search rankings and user experience. Develop sales enablement materials like brochures, presentations, and demo videos. 4. Brand Building and Thought Leadership Position the company as a thought leader in the industry 4.0 and manufacturing technology space. Organize and participate in trade shows, conferences, and webinars to enhance brand visibility. Manage PR activities, including press releases, articles, and partnerships with industry publications. 5. Customer Engagement and Retention Develop marketing initiatives to improve customer engagement and loyalty. Gather customer feedback and incorporate insights into marketing and product strategies. Collaborate with the customer success team to create testimonials and success stories. 6. Performance Monitoring and Reporting Use marketing analytics tools (e.g., Google Analytics, HubSpot) to track KPIs such as lead generation, conversion rates, and brand engagement. Provide regular reports to leadership on marketing effectiveness and ROI. Continuously refine strategies based on data-driven insights. Requirements Education Bachelor s degree in marketing, Business Administration, or a related field. Master s degree or MBA preferred. Experience 5+ years of marketing experience, preferably in B2B SaaS or manufacturing technology. Proven track record of managing digital marketing campaigns and generating leads. Experience with marketing automation platforms. Skills 1. Industry Knowledge Familiarity with manufacturing processes, machine monitoring systems, and Industry 4.0 technologies. 2. Marketing Expertise Proficiency in digital marketing, content creation, and campaign management. 3. Data-Driven Decision Making Strong analytical skills to measure marketing performance and optimize strategies. 4. Communication Skills Excellent written and verbal communication skills to convey technical solutions effectively. 5. Leadership Ability to lead cross-functional teams and manage external agencies or freelancers. Key Metrics for Success Lead generation and conversion rates. Website traffic and engagement metrics. ROI on marketing campaigns. Brand awareness and market share growth. Customer satisfaction and retention rates.