Marketing Manager

Job Description

Strategic Marketing Planning Develop and execute annual marketing plans for each product line targeting both domestic and international markets. Identify growth opportunities, target segments, and positioning strategies. Lead Generation and Demand Creation Design and run lead generation campaigns through digital marketing, events, webinars, and industry partnerships. Collaborate with sales to drive pipeline growth. Product Marketing and Positioning Develop product messaging, USPs, competitive analysis, and go-to-market (GTM) strategies. Coordinate with product and sales teams for launches and updates. Events, Exhibitions, and Industry Engagement Plan and manage the brands presence in key trade shows, exhibitions, and industry forums globally. Host seminars/webinars to showcase solutions. Digital Marketing and Brand Visibility Website and partner portal management. Drive online marketing strategies including SEO, SEM, social media, and website management to enhance brand reach. Grow global digital footprint. Media Management Identifying global trade media houses, building relationships for publication of press releases, customer stories, interviews to maintain the global brand visibility and exploring advertising opportunities.