Job Description

Job Overview: We are seeking a Marketing Manager to lead our offline branding and social media marketing efforts for our real estate projects. The ideal candidate will be responsible for creating and executing marketing strategies that enhance brand awareness, attract potential buyers and investors, and position our real estate developments as premium offerings. This role requires expertise in traditional marketing (events, print media, OOH advertising) and social media marketing (content strategy, influencer collaborations, paid social campaigns). Key Responsibilities: Offline Branding & Traditional Marketing: Develop and execute branding and marketing strategies to promote residential and commercial real estate projects. Manage print advertising, outdoor billboards, brochures, and in-store branding across sales galleries and project sites. Organize and oversee property launch events, site visits, open houses, trade shows, and investor meet-ups . Collaborate with media agencies, PR firms, and advertising vendors to ensure maximum exposure for the brand. Work closely with architects and designers to create compelling marketing collateral, project walkthroughs, and brochures . Social Media Marketing & Digital Engagement: Develop and manage social media strategies across platforms like Facebook, Instagram, LinkedIn, and Twitter to promote new and existing projects. Create and oversee engaging real estate content (property showcases, 3D walkthroughs, customer testimonials, market insights, and success stories). Plan and execute paid social media campaigns to enhance brand visibility and audience engagement. Collaborate with real estate influencers, industry experts, and content creators to enhance brand credibility and reach. Monitor and analyze social media engagement and campaign performance to optimize strategies. Resident Engagement & Community Building: Develop community engagement initiatives to foster a strong connection between residents and the brand. Organize resident events, workshops, and social gatherings to enhance the living experience and build a sense of community. Create exclusive social media groups or forums for residents to share experiences, updates, and feedback. Implement loyalty programs, referral incentives, and resident appreciation campaigns to encourage positive word-of-mouth marketing. Integrated Marketing & Brand Positioning: Develop a holistic marketing strategy that seamlessly integrates offline branding with digital engagement. Ensure brand consistency across all marketing materials and communication channels. Work with design and creative teams to develop high-quality promotional content. Budget & Performance Management: Manage the marketing budget , ensuring cost-effective campaigns with high ROI. Track key performance indicators (KPIs), generate reports, and provide data-driven insights to the VP - Sales & Marketing. Preferred candidate profile Bachelors/Masters degree in Marketing, Business, Real Estate, or a related field . 5+ years of experience in marketing, branding, or related roles within real estate or property development . Strong expertise in both offline branding and social media marketing for real estate. Experience in property marketing, event planning, and public relations . Knowledge of real estate market trends, competitor analysis, and buyer behavior . Proficiency in social media management tools (Meta Business Suite, Hootsuite, Sprout Social) and analytics platforms . Excellent communication, negotiation, and project management skills. Why Join Us? Work with a leading real estate developer in a dynamic and growing industry. Opportunity to lead branding and marketing strategies for premium real estate projects. Competitive salary, performance-based incentives, and career growth opportunities. If you have a passion for real estate marketing and the ability to create impactful branding and social media strategies while engaging with residents, wed love to hear from you! Apply now! Perks and benefits As per company norms.