Marketing Manager

Job Description

Job Designation: Marketing Manager – Diagnostics Centre Job Location: Cuttack, Odisha. Job Experience: 5-6 yrs. Educational Qualification: MBA or equivalent Salary: ₹40,000.00 -50,000.00 per month (negotiable). Job Summary: We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive patient engagement at our Diagnostics Centre. The ideal candidate will develop and execute strategic marketing plans to enhance brand visibility, increase patient referrals, and strengthen relationships with healthcare professionals. Key Responsibilities: Develop and implement marketing strategies to promote diagnostic services. Build and create tie-up with doctors, hospitals, and healthcare professionals to increase referrals. Manage digital marketing campaigns, including SEO, SEM, social media, and email marketing. Conduct market research to identify trends, patient needs, and competitive positioning. Oversee the creation of marketing materials, including brochures, advertisements, and website content. Plan and execute community outreach programs, health camps, and events to enhance brand awareness. Monitor and analyze marketing performance metrics to optimize campaigns. Collaborate with the sales and operations teams to align marketing efforts with business goals. Ensure compliance with healthcare regulations in all marketing activities. Qualifications & Skills: Bachelor's or Master's degree in Marketing, Business Administration, or Healthcare Management. Proven experience in healthcare marketing, preferably in a diagnostics or hospital setting. Strong understanding of digital marketing, branding, and patient engagement strategies. Excellent communication, negotiation, and leadership skills. Ability to work in a fast-paced environment and manage multiple projects. Job Types: Full-time, Permanent Pay: ₹40,000.00 - ₹50,000.00 per month Schedule: Fixed shift Supplemental Pay: Yearly bonus Ability to commute/relocate: Cuttack, Orissa: Reliably commute or planning to relocate before starting work (Preferred) Experience: Marketing in Diagnostics: 6 years (Required) Willingness to travel: 75% (Preferred) Work Location: In person