Job Description

Position : Marketing Manager – Sales Growth Location : Mumbai (Andheri west) Work Timings: Mon to Fri (9:30am – 6:00pm) Sat (9:30am – 2pm) Industry : Exhibitions About ACETECH : Acetech is Asia’s largest and most influential exhibition platform for architecture, construction, and interior design. Organized by ABEC, Acetech has consistently brought together top-tier brands, decision-makers, architects, designers, and buyers under one roof. With annual shows across Mumbai, Delhi, Bangalore, and Hyderabad, and new verticals like Reflect - Acetech continues to define the future of B2B exhibitions in the build and design environment. We are now entering a phase of aggressive growth, expanding our exhibitor base, enhancing visitor experiences, and increasing monetization through sponsorships and premium offerings. This is an opportunity to play a key role in a high-visibility, high-impact marketing function. Role Overview : As Marketing Manager– Sales Growth , you will be responsible for driving exhibitor acquisition, sponsorship revenues, and high-quality footfall at Acetech and associated shows. You will collaborate closely with the sales, data, creative, and city activation teams to build campaigns that convert leads into booths and audiences into buyers. Key Responsibilities : -Design and execute targeted marketing campaigns for different exhibitor categories (e.g ceramics, lighting, wood, adhesives, etc.) to generate booth bookings and sponsorship interest. -Work with the data and sales teams to sharpen lead segmentation and nurture flows. (email, WhatsApp, SMS, outbound calls) -Build content-driven outreach for CXOs and decision-makers to upsell premium booths, sponsorships, and center placements. -Lead visitor acquisition campaigns focused on quality B2B footfall—architects, interior designers, project consultants, dealers, and influencers. -Monitor and report on marketing KPIs, lead-to-booth conversion ratios, and ROI across cities. -Drive messaging consistency across brochures, digital creatives, mailers, and WhatsApp content. -Support brand-building efforts through social media, thought-leadership campaigns, and influencer tie-ups. Performance Expectations (First 3–6 Months) 1 Booth Bookings Support : -Generate high-quality leads contributing to a 10–15% uplift in booth sales across key verticals. -Influence at least ₹5–10 crore worth of bookings through marketing-originated leads. 2 Sponsorship Growth: -Identify and nurture at least 15–20 new sponsorship opportunities. -Contribute to a minimum of ₹1–2 crore in new sponsorship revenue. 3 Visitor Footfall: -Drive qualified B2B visitor footfall across major cities. (target metrics defined per city) -Deliver at least 15–20% growth in footfall from top architectural and design firms. 4 Campaign Efficiency: -Achieve a lead-to-booth conversion rate of 8–12% across campaigns.-Maintain CPL (cost per lead) and CPB (cost per booth) benchmarks within target thresholds. 5 Campaign Efficiency: -Achieve a lead-to-booth conversion rate of 8–12% across campaigns.-Maintain CPL (cost per lead) and CPB (cost per booth) benchmarks within target thresholds. Qualifications : -4 to 8 years of experience in 360 marketing, Performance marketing, B2B sales enablement, or event growth roles. -Exposure to real estate, media, exhibitions, or tech platforms with sales-led funnels. -Excellent communication skills—email, copywriting, and storytelling. -Data-savvy, with hands-on experience in tools like HubSpot, Zoho, Google Ads, Meta, and analytics dashboards. -Strong team player with the ability to own outcomes in a high-pressure, fast-moving environment. Show more Show less