Marketing Manager

Job Description

Key Responsibilities: Campaign Management: Plan, execute, and manage both ATL (Above-the-Line), BTL (Below-the-Line), and digital marketing campaigns across various platforms such as Google, Facebook, Instagram, and other social media. Social Media Strategy: Design, build, and maintain a strong presence across social media platforms. Drive engagement and growth through effective content and advertising strategies. Vendor Management: Coordinate with external vendors, negotiate quotations, and oversee the timely delivery of marketing materials and services. Collaboration: Work with internal teams to develop landing pages, optimize user experiences, and ensure a cohesive marketing strategy across all digital platforms. Experimentation & Optimization: Plan, execute, and measure marketing experiments and conversion tests to continuously improve campaign performance. Performance Reporting: Measure and report the performance of all digital marketing campaigns, providing insights and recommendations for optimization. Brand Management: Oversee the company's branding efforts, ensuring consistency across all touchpoints (office visuals, employee branding, and marketing materials). New Business Marketing: Develop and execute marketing strategies for new business ventures, ensuring effective promotion and communication. PR & Communication: Lead PR efforts and manage communications related to company developments, new projects, and corporate announcements. Skills & Qualifications: Educational Requirements: MBA in Marketing Experience: 3 to 8 years of experience in marketing, particularly in ATL, BTL, digital marketing, and brand management. Proven experience in onboarding and exit management of marketing campaigns. Strong experience in driving end-to-end marketing campaigns across various platforms. Hands-on experience with tools like Adobe, Photoshop, Canva, and Google Ads. Ability to create engaging content including videos, audio, jingles, and radio commercials (FM). Expertise in digital marketing platforms like Google Ads, Facebook, Instagram, etc. Networking & Partnerships: Well-connected with top advertising agencies, media publications, and vendors. Communication Skills: Strong communication skills, with the ability to drive marketing campaigns and coordinate events successfully. Other Details: Immediate joiners are preferred. Strong focus on creative thinking, adaptability, and campaign execution.