Job Description

Role: Product Marketing Manager Key Responsibilities: Develop product messaging that differentiates new products and services from others in the market. Responsible for creation and execution of end-to-end marketing campaigns to position our products as solutions for our customers and partners worldwide. Communicate the value of new products and services to the sales and marketing team. Speak and present both internally and externally to promote the story of our product. Develop and implement promotional activities such as promotions and product launches. Understand the market, target customers, their needs, the competition landscape to identify growth opportunities. Build highly engaging campaigns across user funnels to increase conversion rates. Representing the customer voice in product development, marketing and all related communications. Develop comprehensive marketing plans for sales and marketing teams. Work closely with product development team to determine the most profitable course for each existing and new product. Help the marketing team to generate strong momentum ahead of new product launches. Focus on implementing programs that consistently generate new, high-quality leads for our company. Increase our digital presence. Key Requirement: 4 - 6 years of Product Marketing experience. Data driven with keen creative capabilities. Prior expertise in creating customer centric engaging content from product and technical features. Strong collaboration across teams. Strong numerical and analytical aptitude. Proven experience leading cross-functional projects. Ability to think and react in a high-energy, fast-paced environment. Good People Management skills -Good organizational skills including prioritizing, scheduling, time management, and meeting deadlines. Technical aptitude and agility to learn web-based tools. Very strong written communication and presentation skills. Experience in project ownership and using customer data to identify and prioritize opportunities. MBA degree is preferred.