Marketing Manager

Job Description

ROLE OVERVIEW The Marketing Manager will be responsible for strategising and executing LinkedIn, Email and explore various B2B channel to run marketing campaigns, also manage a Digital Agency to run digital ad campaigns (Google Ads, LinkedIn Ads, etc.), SMO and SEO execution etc. The Marketing Manager will leverage CRM tools, and be well versed with Analytics and Intelligence for Marketing efficiency. KEY RESPONSIBILITIES 1. B2B Digital Marketing Execution (Linkedin Marketing Experience mandatory) · Plan and execute LinkedIn marketing campaigns for lead generation, brand awareness, and engagement. · Develop and manage email marketing campaigns, including outreach, lead nurturing, and automated workflows. · Explore and implement additional B2B marketing channels (e.g., industry platforms, forums, strategic partnerships). 2. Digital Ad Campaigns & Agency Management · Manage a digital marketing agency to run and optimize Google Ads, LinkedIn Ads, and other PPC campaigns. · Ensure alignment between paid ads, SMO, and SEO efforts for maximum digital impact. · Track agency performance, provide strategic inputs, and ensure timely execution of deliverables. 3. CRM & Marketing Automation · Utilize CRM tools (HubSpot, Zoho, Salesforce, etc.) for lead tracking, pipeline management, and campaign execution. · Implement marketing automation for lead nurturing and email campaigns. · Ensure seamless integration of CRM data with marketing analytics to improve decision-making. 4. Performance Analytics & Optimization · Analyze key marketing metrics, including campaign ROI, lead conversion rates, engagement rates, and cost per lead (CPL). · Leverage data intelligence and analytics to refine marketing strategies. · Conduct A/B testing to optimize marketing performance and improve efficiency. 5. Drive Lead Generation · Develop and implement lead generation strategies to attract qualified leads and grow the customer base. · Optimize landing pages, calls-to-action, and lead capture forms to increase conversion rates. · Monitor and analyse key performance indicators (KPIs) to track lead generation and customer acquisition efforts. 6. Collaborate with Cross-Functional Teams · Work closely with sales, product management, and other departments to align marketing strategies with business goals. 7. Team Leadership and Development · Lead and manage a team of digital marketing professionals, providing guidance, support, and mentorship. · Set performance goals, conduct regular performance evaluations, and foster a collaborative and high-performing team culture. Job Types: Full-time, Permanent Pay: ₹35,000.00 - ₹50,000.00 per month Schedule: Day shift Monday to Friday Supplemental Pay: Performance bonus Application Question(s): What is your current Monthly Net Salary and what is your Expectation? Experience: Digital marketing: 4 years (Required) Marketing: 5 years (Required) Language: English (Required) Location: Adambakkam, Chennai, Tamil Nadu (Preferred) Work Location: In person Expected Start Date: 01/06/2025