Marketing - Real estate Aggregator management

Job Description

Job Description: Nestaway is seeking an experienced and dynamic Marketing Manager with a proven track record in managing real estate aggregators and property listing platforms. The ideal candidate will have at least 3 years of experience in a similar role with expertise in lead generation, end-to-end platform management, and a strong focus on data-driven decision-making. If you have a passion for real estate marketing, a knack for BTL (Below the Line) marketing strategies, and possess excellent communication and analytical skills, we want to hear from you. Responsibilities: End-to-End Platform Management: Oversee and manage real estate aggregators and property listing platforms, ensuring effective utilization and optimization of these channels. Develop and maintain strong relationships with platform stakeholders. Lead Generation and Funnel Monitoring: Strategize and execute lead generation campaigns through platforms like Housing, 99 Acres, Olx, Facebook etc. Implement tracking mechanisms to monitor the entire lead funnel, from acquisition to conversion. Analyze data to optimize lead generation strategies and maximize ROI. BTL Marketing: Develop and implement Below the Line (BTL) marketing strategies to complement online efforts. Collaborate with cross-functional teams to integrate BTL activities seamlessly into the overall marketing plan. Communication Skills: Exhibit strong verbal and written communication skills. Collaborate with internal teams, external partners, and platform representatives to ensure effective communication. Problem-Solving and Data-Oriented Approach: Utilize data-reporting tools such as Excel, Google Sheets, etc., to create insightful reports on platform performance, lead generation, and campaign effectiveness. Proactively identify issues, analyze data, and implement effective solutions Present findings and recommendations to the leadership team. Ideal Candidate: 3-4 years of experience in a similar role Proven experience in managing real estate aggregators and property listing platforms. Demonstrated success in lead generation and conversion through online platforms. Exposure to Below the Line (BTL) marketing strategies. Excellent verbal and written communication skills. Proficient in data-reporting tools, including Excel, Google Sheets, etc. Strong analytical and problem-solving skills.