Job Description

About the Role We re looking for a driven and detail-oriented Marketing Research Intern to support our B2B and brand marketing efforts through deep research, insightful content curation, and ecosystem tracking. You ll work closely with our marketing and outreach teams to ensure our strategies are informed, timely, and competitive. Key Responsibilities B2B Team Support Segmentation: Assist in developing in-depth breakdowns of target companies by industry verticals (e.g., fintech, healthtech), funding stage, key personas (CXOs, HRs, etc.), and other relevant filters to support personalized outreach and LinkedIn campaigns. Content Curation: Utilize platforms like Tracxn to identify key insights, reports, and trends that can be leveraged across newsletters, outbound campaigns, and lead nurturing. Communication QA: Monitor communication quality with warm leads ensure timely follow-ups, appropriate messaging across the funnel, and integration of curated content. Brand Pull Outreach Listings Coordination: Own outreach to external platforms (e.g., Shiksha, Career360, CollegeDunia) to ensure the Data Science program is accurately and attractively listed; follow up for timely updates. Media Engagement: Help compile a newsletter aimed at media contacts and assist in building a lightweight media outreach pipeline Market Competitor Mapping Competitor Tracking: Monitor Indian and global competitors to assess trends, strategies, and campaign outcomes. Experiment Logging: Maintain a record of innovative campaigns and experiments from the broader ecosystem. Inspiration Bank: Curate and regularly update a swipe file of noteworthy marketing ideas, campaigns, and communication formats for internal inspiration. Content Research Creation Support First-Level Research: Conduct foundational research to support various content formats including blog articles, social media posts, and internal stories. Story Mining: Identify compelling narratives from student outcomes, internal data, or industry developments. Ideation Support: Provide reference material and initial ideas to help content creators craft high-quality, impactful pieces. Who You Are Currently pursuing or recently completed a degree in Marketing, Business, Communications, or a related field. Strong research and analytical skills with attention to detail. Comfortable working with data and platforms like Tracxn, LinkedIn, or similar tools. Excellent written and verbal communication skills. Eagerness to learn and contribute in a fast-paced, growth-oriented environment. Available for a span 3-6 Months (Onsite ). What Youll Gain Hands-on experience in marketing research and strategy. Exposure to B2B marketing, media outreach, and competitor intelligence. Opportunity to work with cross-functional teams and contribute to high-impact projects. Mentorship from experienced professionals in marketing and growth.