Marketing SEO/SEM

Job Description

We seek a data-drivenSEO AM/Manager to lead our organic and paid search efforts. You\u2019ll ownkeyword strategy, technical SEO, local search, and SEM campaigns to boostrankings, conversions, and ROI. The ideal candidate blends analytical rigorwith creative problem-solving and stays ahead of search trends. Role requires amix of analytical thinking and creative execution, with a passion for searchtrends and performance marketing. Key Responsibilities SEO Strategy& Execution Perform keyword research toguide content and paid campaigns, prioritizing intent, volume, and competition. Optimize on-page elements (metadata,content, schema markup) and fix technical issues (crawl errors, mobile UX, pagespeed). Develop link-building strategies toearn high-authority backlinks and improve domain trust. Partner with content teams to align blogs,product pages, and landing pages with search intent . Local SEO(GMB Focus) Manage Google My Business profiles,ensuring NAP consistency, review growth, and local ranking optimization. Leverage GMB features (posts, Q&A,photos) to enhance visibility in map packs and local SERPs . SEM/PPCManagement Plan and optimize paid campaigns (GoogleAds, Bing) with A/B tests for ads, landing pages, and bids. Align SEM strategies with funnel stages(awareness \u2192 conversion) via remarketing, display ads, and keywordtargeting . Analytics& Reporting Track KPIs using GA4, SearchConsole, SEMrush , and paid dashboards. Report on traffic, rankings, conversions,and ROI, translating data into actionable insights. IndustryLeadership Stay updated on algorithm changes ,tools, and trends to keep DriveX ahead of competitors. Requirements Education: Bachelor\u2019s or master\u2019s inmarketing, Business, or related field. Experience: 5+ years in SEO/SEM, with proven success in rankings,traffic growth, and PPC optimization. Tools: Expertise in Google Ads,GA4, GMB, SEMrush, Ahrefs, and technical SEO platforms. LocalSEO: Hands-on experiencewith NAP consistency, local citations, and GMB optimization. Mindset: Analytical, collaborative, and passionate aboutdata-driven decision-making. Personality Traits: Good communication and interpersonal skillsand proactive and customer-focused approach.