Marketing Strategist

Job Description

Marketing Strategist Location: North End, Kochi, Kerala Job Type: Full-Time | Day Shift | In-Person Experience: 3–4 Years Language: English (Required)About NXL Technologies About NXL Technologies At NXL Technologies , we’re pushing the boundaries of digital innovation across gaming, software development, and online platforms. We blend creativity, technology, and strategy to build products that engage, inspire, and grow. As we scale, we’re looking for marketing minds who think big and move fast. Position Summary Position Summary We are seeking a data-driven and creative Marketing Strategist with 3–4 years of experience to lead our brand and growth strategies. This role will be responsible for developing and executing marketing campaigns that build awareness, drive engagement, and generate qualified leads across multiple digital channels. Key Responsibilities Develop and execute comprehensive marketing strategies aligned with company goals. Plan and manage campaigns across digital, social, and traditional platforms. Work closely with content creators, designers, and performance marketers to create cohesive brand messaging. Analyze market trends, customer insights, and competitor activities to inform strategic direction. Define and track KPIs for all campaigns and report on performance. Optimize campaigns based on data and ROI, ensuring maximum impact. Lead brand positioning, storytelling, and messaging across all touchpoints. Coordinate product launches, promotional events, and partnership activations. Required Qualifications 3–4 years of experience in marketing strategy, digital marketing, or brand management. Proven success in running data-driven campaigns and achieving measurable results. Strong understanding of social media, SEO/SEM, content marketing, and performance analytics. Ability to translate market insights into actionable strategies. Excellent communication, leadership, and project management skills. Bachelor's degree in Marketing, Business, Communications, or a related field. Nice to Have Experience in the gaming, tech, or digital product industries. Familiarity with tools like Google Analytics, Meta Ads, HubSpot, or similar platforms. Knowledge of B2C and B2B marketing approaches. Creative flair with a strategic mindset. What We Offer A chance to shape the marketing voice of innovative digital products A collaborative, ambitious team culture Competitive salary and performance-based incentives Opportunities for professional growth and creative leadership Job Type: Full-time Work Location: In person