Job Description

Marketing Support Specialist Location: Remote or Hybrid Type: Full Time or Part Time About the Role TAP Innovations is looking for a creative, detail-oriented Marketing Support Specialist to join our growing marketing team. This is a critical role for someone who can transform strategy into action by blending digital design, content creation, website management, and campaign execution. You will play a vital part in building our brand presence, engaging our audience, and driving measurable results through various digital channels. Key Responsibilities Develop and design digital marketing assets using tools like Canva and Adobe Creative Suite (or similar). Create marketing materials that are unique to the audience, business challenge, or specific goals. This includes thinking outside the box to balance visual impact with clear, compelling information. Write compelling, AI-assisted copy for a variety of channels, including emails, social posts, product pages, and landing pages. Create, schedule, and manage email marketing campaigns , including segmentation, automation, and performance tracking. Oversee website landing pages, including content updates, basic HTML edits , SEO optimization, and performance reporting. Plan, schedule, and optimize social media content across platforms like LinkedIn, Facebook, X (Twitter), YouTube, and Instagram. Monitor social media engagement , track analytics, and adjust strategies to improve reach and effectiveness. Collaborate with cross-functional teams to ensure consistent branding and messaging across all digital touchpoints. Provide regular reports on digital marketing performance and insights to leadership. Who We Are Looking For Creative thinker with a passion for digital storytelling. Strong written communication skills with an understanding of audience targeting and brand voice. Comfort with AI tools for content generation ( e.g., ChatGPT, Jasper ). Solid understanding of digital marketing best practices, including SEO, social media engagement, and conversion optimization. Proficient in creating digital marketing materials (PDFs, PNG, PowerPoint) Proactive, organized, and able to manage multiple projects simultaneously. Detail-oriented with a commitment to consistent, high-quality work. Preferred Experience 1-3 years in marketing support , content creation , or digital design role. Experience with marketing tools like HubSpot, Mailchimp, or similar CRM and email platforms. Familiarity with website CMS tools like WordPress, Web flow, etc. Basic knowledge of HTML and SEO best practices. Experience with social media management tools (e.g., Zoho Social, Buffer, Hootsuite ). Tools You Might Use AI content generation tools ( e.g., ChatGPT, Copilot ) Design platforms ( e.g., Canva, Adobe Creative Suite ) Social media scheduling tools ( e.g., Zoho Social, Buffer ) Website CMS ( e.g., WordPress, Webflow ) Microsoft Office Suite ( including Teams, Word, Excel, and PowerPoint ) Analytics tools ( e.g., Google Analytics, HubSpot )