Job Description

The team member will help us build and maintain a strong and consistent brand through various online and offline marketing channels. Skill Set Required - Demonstrable experience in marketing together with the potential and attitude required to learn. Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate Up-to-date with the latest trends and best practices in online marketing and measurement. Job Responsibilities Lead and oversee the marketing team s daily operations, ensuring smooth execution of campaigns, alignment with business objectives, and continuous team development. Develop strategies and tactics to get the word out about our company and drive qualified traffic to the website. Deploy successful marketing campaigns and own their implementation from ideation to execution. Experiment with various organic and paid acquisition channels like content creation, curation, pay-per-click campaigns, event management, publicity, social media, lead generation, copywriting, and performance analysis. Produce valuable and engaging content for our website and blog that attracts and converts our target groups. Build strategic relationships and partner with exhibitors, agencies, and vendors. Oversee and approve marketing material, from website banners, creatives, and emails to hard copy brochures and other promotional material. Measure and report on the performance of marketing campaigns, gain insight, and assess against goals. Analyze consumer behavior and adjust email and advertising campaigns accordingly. Partner with universities to promote our brand among various student-run teams. Strategize with our content collection team and lead various content collection activities with videographers and photographers. Collaborate with various internal teams like Engineering, Production, HR, and IT to amplify our marketing activities to strengthen our brand nationwide.