Marketplace Ads Specialist

Job Description

Marketplace Ads Specialist About Us: Bathroom Bubbles Ltd is a rapidly growing company operating in the omnichannel space, supplying products to various sectors including e-commerce, plumber's merchants, bathroom showrooms, and other retailers. We are committed to providing exceptional customer service and are passionate about creating opportunities for our team members. Position Summary: As a Marketplace Ads Specialist, you will play a pivotal role in driving online sales and brand visibility through targeted advertising campaigns on popular marketplaces like Amazon, eBay and our website. You will be responsible for developing and executing effective advertising strategies to reach potential customers and increase our market share. Key Responsibilities: Develop and implement comprehensive marketplace advertising strategies aligned with overall marketing goals. Conduct keyword research and competitor analysis to identify effective targeting options. Create compelling ad copy, images, and landing pages to attract potential customers. Manage and optimise ad campaigns across multiple marketplaces, including bidding, budgeting, and targeting. Monitor and analyse campaign performance metrics (e.g., click-through rate, conversion rate, return on investment). Identify areas for improvement and make data-driven recommendations to optimise campaigns. Prepare regular performance reports for stakeholders. Stay up-to-date with marketplace policies, algorithms, and best practices. Optimise product listings for search visibility and conversion. Manage product reviews and ratings to maintain a positive brand image Develop and manage advertising budgets within allocated limits. Allocate resources effectively to maximise return on investment. Qualifications and Skills: Bachelor's degree in marketing, advertising, or a related field. 2+ years of experience in marketplace advertising or a similar role. Strong understanding of marketplace advertising platforms (e.g., Amazon Advertising, eBay Advertising, Walmart Marketplace). Proficiency in data analysis tools (e.g., Excel, Google Analytics). Excellent written and verbal communication skills. Strong problem-solving and analytical abilities. Ability to work independently and as part of a team. Preferred Qualifications: Experience with A/B testing and multivariate testing. Knowledge of search engine optimisation (SEO) and pay-per-click (PPC) advertising. Experience with e-commerce platforms. Company Our client is a specialist wholesaler and distributor of bathroom products. Established in 2008, the company is rapidly expanding with a well-defined path to growth. You will be instrumental in achieving company goals and contribute to its lasting success. You will be surrounded by highly motivated, helpful individuals with a can-do approach and an ambition to succeed. We shall expect the same from you. In return we provide an excellent work environment and top of the range salaries in the respective fields. The successful candidate will receive the following benefits: 20 days holiday + 8 Bank Holidays Birthday off Why should you apply? To join a fantastic company To become part of a great team To showcase your knowledge and skill set Google Form Questions Marketplace Platforms: Can you describe your experience with major marketplace platforms like Amazon, eBay, and Walmart? What are the key differences between these platforms? Advertising Formats: What are the different advertising formats available on marketplace platforms (e.g., sponsored products, sponsored brands, sponsored display)? How do you choose the most appropriate format for a given campaign? Keyword Research: How do you conduct effective keyword research for marketplace advertising? What tools or techniques do you use? Campaign Optimization: What strategies do you use to optimise marketplace ad campaigns for better performance? How do you measure success and identify areas for improvement? Data Analysis: How do you use data to inform your marketplace advertising decisions? What metrics do you track and analyze? Interview Questions Marketplace Ads Specialist Problem-Solving: Describe a time when you faced a challenge with a marketplace ad campaign. How did you identify the problem and develop a solution? A/B Testing: How do you implement A/B testing to optimize your ad campaigns? What factors do you consider when designing A/B tests? Campaign Strategy: How do you develop a comprehensive marketplace advertising strategy for a product or brand? What factors do you consider? Creative Thinking: Can you describe a creative ad campaign you've worked on? How did you come up with the idea and execute it successfully? Brand Awareness: How do you use marketplace advertising to build brand awareness and drive customer loyalty? Teamwork: How do you collaborate with other team members to achieve marketing goals? Communication: How do you communicate effectively with stakeholders, including product managers, sales teams, and executives? Problem-Solving: Describe a time when you faced a challenge with a marketplace ad campaign. How did you identify the problem and develop a solution?