Media Analyst - Search Ads

Job Description

Position Overview: As a Media Analyst, you will support Targets programmatic Trading Team to help meet the needs of Brand Category Marketing and Target Media Network businesses. This position is focused on analyzing performance, creating optimization recommendations and evolving bid strategies. They will assist in managing the day-to-day tasks associated to campaign set up and management. This vital role will interface closely with internal support teams and Targets agencies to improve marketing outcomes. The ideal candidate for this role will have a passion for digital media, an eye for detail and an enthusiasm for problem solving. Responsibilities: Understand the campaign needs of our media vendor Work closely with all teams, including Media Analysts, Activation, and Product teams to ensure work is connected to meet vendor goals Understand and analyse the Media Plan, and ensure the campaign is set accordingly? Manage the budget of the campaigns and effectively shift it between different media channels Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may include T.com, display, mobile, video, social and search; consider creative and audience optimization tactics. Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness Align with Media Planning team to translate patterns in campaign performance into future recommendations Understand and analyse the campaign reporting in different media tools and servers (DFP, DCM, FB, Operative One, DBM, YieldEx, Pinterest).? Advanced knowledge of DSPs i.e., DBM, Appnexus, Mediamath, Liveramp, Tuebmogul, Brightroll etc., Have good understanding of DMP workflows & audience segmentation. About You: 2 - 7 years of experience in digital marketing focused on ad operations, analytics or media execution. Manage the budget of the campaigns and effectively shift it between different media channels Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may include T.com, display, mobile, video, social and search; consider creative and audience optimization tactics. Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness Intermediate/Advanced Microsoft Excel & PowerPoint skills. Non-Technical / Soft skills Requirement: Exhibits excellent communication skills & ability to learn quickly Have strong attention to detail and accuracy. Able to work independently with limited supervision Diligent, solution-focused with a can-do attitude Effective time management and organization skills Eager to get things done and highly self-motivated