Media Buyer

Job Description

Job Summary We are seeking an experienced Media Buyer with a specialised focus on AFD (Ad Feed Direct) feeds such as Ads.com, Tonic, and Domain Active. The candidate should possess at least 2 years of experience in managing AFD feeds and a deep understanding of search arbitrage. This role demands expertise in strategically buying traffic from platforms like Google, Taboola, and Facebook to drive high ROI and effective audience targeting. Key Responsibilities Manage and optimize AFD feeds, specifically Ads.com, Tonic, and Domain Active, to achieve optimal campaign performance Execute search arbitrage strategies to efficiently balance the cost of traffic acquisition with revenue generation Buy and manage traffic from various platforms, including TikTok, Taboola, and Facebook, ensuring high-quality user engagement and cost-effectiveness Analyze and monitor campaign data, adjusting strategies to maximize performance and ROI Conduct thorough research to identify high-potential opportunities in AFD feeds and traffic sources Collaborate with the marketing team to align digital media buying with broader marketing objectives Stay updated with the latest trends in AFD feeds, search arbitrage, and digital advertising platforms Provide comprehensive performance reports and actionable insights for continuous improvement of campaigns Qualifications And Skills Bachelor's degree in Marketing, Business, or a related field Minimum of 2 years of experience in media buying with a focus on AFD feeds and search arbitrage Demonstrated experience in buying traffic from one or more of the following platforms TikTok, Taboola, OutBrain, and Facebook Strong analytical skills and proficiency in data analysis tools and techniques Familiarity with PPC strategies and digital advertising ecosystems Excellent communication skills, both written and verbal Ability to manage multiple projects simultaneously with a detail-oriented approach Experience in client relationship management and reporting Benefits Competitive salary commensurate with experience and skills Opportunities for professional development and growth within the company A collaborative and innovative work environment Access to ongoing training and development programs Skills: data analysis,communication,media buying,arbitrage,search,ppc strategies,digital advertising,facebook ads,search arbitrage,afd feeds,facebook,client relationship management,traffic acquisition