Media Buyer

Job Description

We are looking for a Lead Generation Specialist with expertise in Google Ads and Meta Ads to drive high-quality leads for our education counselors. Key Responsibilities Campaign Strategy: Plan, execute, and optimize paid advertising campaigns on Google Ads and Meta Ads to generate high-quality leads for both websites. Develop strategies to achieve lead generation and conversion targets. Audience Targeting: Identify and target relevant audiences (students, working professionals, parents, etc.) using demographic, geographic, and interest-based targeting. Leverage remarketing and lookalike audiences to maximize conversions. Budget Management: Manage and allocate advertising budgets effectively to maximize ROI. Monitor daily spend and adjust bids to optimize performance. Ad Creation: Collaborate with the creative team to develop high-performing ad copies, visuals, and landing pages. Conduct A/B testing for ad creatives, headlines, and CTAs. Performance Tracking: Track and analyze campaign performance using Google Analytics, Facebook Ads Manager, and other tools. Provide regular reports on key metrics (CTR, CPC, CPA, ROAS, etc.). Optimization: Continuously optimize campaigns based on performance data and industry trends. Identify and implement new opportunities for growth. Collaboration: Work closely with the marketing team to align campaigns with overall marketing goals. Coordinate with the sales team to ensure lead quality and follow-up. Qualifications Experience: 3–4 years of hands-on experience in Google Ads and Meta Ads. Proven track record of lead generation for EdTech, education, or similar industries. Skills: Expertise in campaign setup, audience targeting, and performance optimization. Strong analytical skills and proficiency in Google Analytics, Facebook Ads Manager, and other tracking tools. Knowledge of keyword research, ad copywriting, and A/B testing. Preferred: Experience with lead generation for online courses or higher education programs. Familiarity with CRM tools and landing page optimization. Share your resume: hr@clickmelon.co Whatsapp - 9289102180 #mediabuyer #leadgeneration #googleads #metaads Show more Show less