Job Description

About Us ACKO is India’s first and only fully-digital Insurtech (product) company to have taken insurance by storm. You might have seen our cool ads or are already a customer and we hope you have noticed how we are rewriting the rules of the insurance game constantly and persistently. Based out of Bangalore, we are solving for the Indian market. But we are a part of a global wave of insurtech startups such as ZhongAn in China , Oscar, Lemonade, Metromile in the US, that are known to succeed owing to their business models and technology. We are a unicorn backed by a slate of marquee investors like Binny Bansal, Amazon, Ascent capital, Accel, SAIF, Catamaran, General Atlantic and Multiples. In only four years since our inception and operations, our products have reached ~75M unique users. We have partnered with some of the biggest names of the digital ecosystem such as Amazon, Ola, RedBus, Oyo, Lendingkart, ZestMoney, GOMMT group etc. At ACKO, job roles are focused at impact and we’re here to transform the way the industry operates. Innovation drives us and our products, and we are poised to disrupt insurance, powered by our pioneering products. We have changed the landscape of this age old sector in a growing economy like India and have miles to go from here. After having crossed the $1B valuation mark, our eyes set on even bigger milestones. If you think we’re just about growth and numbers, employee wellbeing lies at the core of all our programs and policies. We are a regular ‘Great Place to Work’ winner and consistently feature on Linkedin’s list of top startups. Currently 1000 strong, we are hiring across all functions. Are you passionate about crafting impactful media campaigns that drive engagement and growth? Do you have a proven track record in both paid and organic content strategies across platforms like YouTube and Instagram? If so, ACKO Drive invites you to join our team as a Media Campaign Manager . Key Responsibilities: Content Promotion: Strategically manage and optimise paid media campaigns to enhance video reach and engagement on YouTube and Instagram. Organic Growth: Develop and implement strategies to boost organic distribution, aiming to increase subscribers, video views, and engagement rates. Campaign Execution: Collaborate with cross-functional teams to plan and execute marketing campaigns, ensuring alignment with brand objectives and timely delivery. Stakeholder Coordination: Serve as a liaison among internal teams, external partners, and stakeholders to ensure cohesive campaign execution and communication. Performance Monitoring: Own and drive targets related to subscribers, video views, and View-Through Rates (VTR) on YouTube and Instagram. Utilise analytics tools to monitor performance, generate reports, and recommend actionable insights. Creative Thinking: Bring a creative problem-solving mindset to develop engaging content ideas, experiment with new formats, themes, and storytelling techniques, and optimize campaign performance to stand out from competitors. If you're ready to take on a role that blends creativity with analytical rigour and are excited about driving the growth of ACKO Drive's digital presence, we'd love to hear from you. Qualifications: 5-7 years of experience in digital marketing, with a focus on media campaign management across platforms like YouTube and Instagram. Proficiency in managing paid media campaigns, including budgeting, targeting, and optimisation strategies. Strong understanding of organic growth tactics and content distribution strategies. Excellent project management skills, with the ability to coordinate multiple campaigns simultaneously. Effective communication and interpersonal skills to collaborate with diverse teams and stakeholders. Strategic media campaigns require both analytical skills and creative thinking to drive meaningful engagement across platforms. Show more Show less