Media Investment - Reporting - Analyst

2 - 4 years

5.0 - 6.0 Lacs P.A.

Bengaluru

Posted:2 weeks ago| Platform: Naukri logo

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Skills Required

digital marketingdatabidata warehousingvlookupbusiness intelligenceresearchsqlanalyticsdata modelinglookerdata visualizationetlreportingcommunication skillssnowflakepythonconsultingpower biinvestmentqlikviewexcelmarketingtableauweb technologies

Work Mode

Work from Office

Job Type

Full Time

Job Description

Overview Analyst – Media Ops (Reporting) This exciting role of an Analyst – Media Ops (Reporting) requires you to creatively manage Biddable media campaigns for our global brands. Your expertise of DSPs and knowledge of the Digital Market Cycle would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts. About us We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together > Responsibilities Work with clients and stakeholders on gathering requirements around reporting. Design solutions and mock-ups of reports based on requirements that define every detail. Develop reporting based on marketing data in Excel, Power BI Collaborate with other members of the reporting design team and data & automation team to build and manage complex data lakes that support reporting. Extract reports from the platforms like, DV360, LinkedIn, TikTok, Reddit, Snapchat, Meta, Twitter Organize the reports into easily readable tables Offer comprehensive insights based on the reporting data. Assess data against previous benchmarks and provide judgments/recommendations Direct communication with agencies for projects Managed communication for end clients Preferred: Experience in digital marketing such as paid-search, paid-social, or programmatic display is extremely helpful. Qualifications A full-time graduate degree (Mandatory) A proven history of 2+ years as a marketing reporting Analyst or experience in a similar role with opportunities in this. A solid understanding of paid digital marketing functions is essential to this job. Strong experience working with data such as Excel (Vlookups, SUMIFS, advanced functions are a must). Experience in working with web-based reporting platforms such as Looker is preferred. Strong communication skills with a strong preference on having collaborated with teams in the United States or United Kingdom including gathering requirements or collaborating with teams on solution design.

Advertising, Marketing, Media
New York

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