Media Lead, MBG India

Job Description

We are Lenovo. We do what we say. We own what we do. We WOW our customers. Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub. Key Responsibilities Strategy Execution Support all NPI campaigns for their eCommerce requirements including creative assets, merch planning, media planning, platform co-marketing, engagements etc. Lead event and BAU marketing for ecommerce and D2C platform Oversee relevant touchpoints, including on platform marketing / merchandising/search, social media, paid media, website, email etc to drive conversions Leverage data-driven insights to optimize media planning and budgeting for ecommerce platforms. Ensure brand consistency and engagement across ecommerce and D2C. Performance Marketing Growth Lead performance marketing campaigns across Google Ads, Meta (Facebook Instagram), and emerging platforms for eCommerce events. Manage PPC, SEO, social media ads, affiliate marketing and retargeting strategies for eCommerce and D2C. Optimize customer acquisition costs (CAC) and maximize return on ad spend (ROAS) for ecommerce and D2C. Drive customer acquisition and retention efforts by identifying opportunities for upselling, cross-selling, and increasing average order value (AOV). A/B test different creatives, landing pages, and ad formats to improve conversion rates. Use advanced analytics tool like Adobe Analytics to track, measure, and optimize campaign performance. Work closely with the segment marketing leads / campaign leads to support in their ecommerce legs. Implement conversational commerce (WhatsApp, Messenger, Chatbots) to drive direct sales. Support upcoming online sales platform marketing such as Quick Commerce. Customer Experience Retention Own the end-to-end customer journey from discovery to post-purchase engagement. Utilize CRM loyalty programs to improve customer retention and lifetime value (LTV). Implement personalization tactics via AI-driven recommendations, targeted email campaigns, and SMS/push notifications. Monitor and respond to customer reviews, feedback, and support queries to ensure brand loyalty. Data, Analytics Reporting Utilize business intelligence tools to track KPIs (conversion rates, AOV, ROAS, churn rates, etc.). Implement customer segmentation to refine targeting and personalization. Report on ROI, marketing spend efficiency, and customer insights to leadership. Stay updated with the latest digital trends, competitor strategies, and technological advancements. Partnerships Innovation Experiment with new acquisition channels. Pilot emerging trends such as voice search, AI-driven shopping assistants, and programmatic advertising. Skills Required Required Skills Experience 8+ years of experience in DTC, e-commerce, digital marketing, or growth roles. Proven track record of managing large-scale performance marketing budgets. Expertise in Google Ads, Meta Ads, SEO, programmatic advertising, and influencer marketing. Strong analytical skills and experience using Google Analytics, GA4, Looker, Power BI, etc.. Familiarity with e-commerce platforms (Shopify, Magento, WooCommerce, etc.). Strong understanding of customer behavior, retention strategies, and data-driven decision-making. Leadership and stakeholder management skills to collaborate across functions. #MBG #Moto We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class. Show more Show less