Media Relations Manager

Job Description

Job Summary: We are looking for a dynamic and detail-oriented Media Relations Officer to manage and enhance the public image of our organization through effective media strategies. The ideal candidate will build strong relationships with media professionals, craft compelling press materials, and ensure accurate and favorable coverage across all media channels. Key Responsibilities: Develop and implement comprehensive media relations strategies that are closely aligned with the organization's business objectives, ensuring that all communications effectively support the overall mission and goals. Act as the primary liaison between the organization and a diverse range of media outlets, including local, regional, and national platforms, to enhance visibility and foster positive relationships with journalists. Draft a variety of public-facing communications, including press releases, official statements, speeches, FAQs, and media briefings, all of which adhere to established government standards and are tailored to specific audiences. Coordinate press conferences, media site visits, and public briefings that involve government officials or key stakeholders, ensuring each event is expertly organized and effectively communicates relevant information to the public. Monitor media coverage continuously, analyzing trends and public sentiment, and prepare detailed reports on media engagement and public perception to inform strategic decision-making. Organize and manage interviews, press conferences, and media events, facilitating seamless interactions between the media and organizational representatives to convey key messages effectively. Respond promptly and effectively to media inquiries, managing crisis communications when necessary to protect and uphold the organization's reputation and address emerging issues Collaborate closely with internal teams, including marketing, corporate social responsibility (CSR), and leadership, to ensure that all media messaging is consistent with the organization brand values and aligns with ongoing campaigns. Track industry trends and monitor competitor activity in media coverage, providing insights that help shape the organizations media strategy and communications approach. Keep a close watch on media coverage of government programs, preparing in-depth analysis reports for both internal and external stakeholders that highlight key issues and opportunities. Ensure that all media communication is compliant with relevant governmental regulations and guidelines, maintaining the organization's integrity and credibility in all interactions. Work collaboratively with policy, legal, and operations teams to align media messaging with public service objectives, ensuring that communications reflect the organization's commitment to transparency and accountability. Cultivate and maintain strong professional relationships with public information officers, journalists, and influential policy figures to create a robust network that supports effective communication and advocacy. Requirements: Bachelor's degree in Communications, Public Relations, Journalism, Political Science, or a related field. Proven 5 to 15 years of experience in media relations, ideally within a government agency, public sector organization, or working on government-funded projects. Familiarity with government communications protocol and media guidelines. A strong network of media contacts is a plus. Excellent written and verbal communication skills, including the ability to simplify complex policies and data. Strong media network, especially with journalists covering government, civic affairs, or public policy. Ability to work under pressure, manage multiple deadlines, and handle crises calmly and professionally. Familiarity with media monitoring tools. Proficiency with media monitoring and PR tools Knowledge of digital PR and social media trends is an asset. Preferred Skills: Exceptional interpersonal and relationship-building skills. Strong attention to detail and organizational abilities. Creative mindset with the ability to craft compelling stories. Confidence in public speaking and interacting with the media.