Meta Ads Executive (Healthcare )

Job Description

Meta Ads Executive (Healthcare Focus) Company Overview: HealthPioneers, a division of Branding Pioneers located at 750 Udyog Vihar, Phase 5, Gurgaon, specializes in digital marketing with a strong focus on the healthcare sector, particularly in services like IVF and aesthetics. Position: Meta Ads Executive - Healthcare Job Location: Gurgaon, Haryana Roles and Responsibilities: Campaign Management: Develop, execute, and manage Meta ads campaigns specifically tailored for the healthcare industry, focusing on IVF, aesthetics, and related medical services. Ad Copy and Conceptualization: Craft compelling ad copy and conceptualize creative ad formats, including video ads and visual storytelling elements, tailored to the healthcare market. Video Script Creation: Write and refine scripts for video ads, ensuring they are engaging and effectively communicate the unique selling propositions of healthcare services. Landing Page Collaboration: Work closely with web developers to optimize landing pages that are used in conjunction with Meta ads to enhance conversion rates. Campaign Optimization: Monitor and optimize ads to achieve better ROI, focusing on metrics such as cost per lead, conversion rates, and overall campaign performance. Client Communication: Regularly update clients on campaign performance and strategize together on improvements and future campaigns. Brand and Remarketing Campaigns: Manage brand awareness campaigns and sophisticated remarketing strategies to increase clinic visibility and patient acquisition. Performance Analysis: Utilize analytics tools to track ad performance and make data-driven decisions to improve campaign outcomes. Client Onboarding: Assist in the onboarding process by clearly explaining the ad strategies and expected outcomes, ensuring clients’ comfort and understanding. Qualifications and Skills Required: Experience: Minimum of 2 years in Meta ads management, with a strong preference for candidates who have directly worked with healthcare sectors, especially IVF and aesthetics. Education: Bachelor’s degree in Marketing, Digital Media, or related field. Technical Skills: Proficiency in Meta Business Suite, CRM software, and analytics platforms. Creativity: Strong creative thinking ability for ad conceptualization and video storytelling. Communication Skills: Excellent communication skills to effectively manage client relationships and collaborate with team members. Salary: Competitive, based on experience. Employment Type: Full-time Application Process: Interested candidates should have a solid portfolio demonstrating successful Meta ad campaigns in healthcare. Please submit your resume and a cover letter highlighting your experience with Meta ads in the healthcare sector to brandingpioneers@gmail.com. Join HealthPioneers to elevate your career in Meta advertising, focusing on impactful campaigns that make a real difference in the healthcare industry! Job Type: Full-time Pay: ₹40,000.00 - ₹60,000.00 per month Schedule: Day shift Supplemental Pay: Performance bonus Application Question(s): What your current In Hand salary per month? How soon can you join our organization in our gurgaon office if you get an opportunity ? How many years of experience do you have in Healthcare? Experience: total work: 1 year (Preferred) Work Location: In person Application Deadline: 30/05/2025 Expected Start Date: 06/06/2025