Minerva-Soft is looking for MS18005 / Digital Marketing to join our dynamic team and embark on a rewarding career journey Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns Designs, builds, and maintains our social media presence Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs) Identifies trends and insights and optimizes spend and performance based on the insights Brainstorms new and creative growth strategies through digital marketing Plans, executes, and measures experiments and conversion tests Collaborates with internal teams to create landing pages and optimize user experience Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Identifies critical conversion points and drop off points and optimizes user funnels Collaborates with agencies and other vendor partners Evaluates emerging technologies Provides thought leadership and perspective for adoption where appropriate