Monetization Ops Executive

Job Description

The Monetization Ops Executive will be responsible for conceptualising, executing and optimising targeted marketing campaigns to drive user engagement and revenue growth. The ideal candidate will have a blend of creativity, strong ownership and fluent data analysis capabilities to effectively contribute to the task. Key Responsibilities Conceptualising content for marketing campaigns : Develop innovative and engaging content ideas for marketing campaigns. Ensure that content is tailored to target audiences and meets campaign objectives. Engaging with Brands Collaborate with brands for better understanding of SKUs and their target customer cohorts. Handle day-to-day conversations and follow up on collaterals on a timely basis. Manage End-to-End Targeted Marketing Campaigns Own development and implementation of marketing campaigns across Push, SMS, WhatsApp, and other channels. Collaborate with cross-functional teams to create compelling content and messaging tailored to different customer segments. Support the execution of A/B tests and experiments to evaluate the effectiveness of different marketing tactics. Conduct market research to identify trends and opportunities for improving campaign metrics Performance Reporting And Analysis Track and analyse key performance indicators (KPIs) for marketing campaigns. Generate detailed performance reports to evaluate the effectiveness of campaigns. Provide actionable insights and recommendations based on data analysis to improve future campaigns. Why us? Get a front seat to one of the most exciting startups in Healthcare and India Work on real-world projects that has a direct impact on key business metrics Explore various channels and get a firsthand experience of various segments within marketing. Understanding the 0-1 journey in a dynamic fast paced environment. Qualifications Bachelor s degree in Marketing, Business, Communications, or a related field. Advanced understanding of marketing principles and best practices; Relevant work experience of 1-2 years Strong management, prioritisation, creative thinking and problem-solving skills Adept familiarity with tools like Advanced Excel, SQL, Metabase and Mixpanel Excellent written and verbal communication skills.