National Sales Manager

Job Description

The Sales Manager will be responsible for developing and executing strategic sales plans to drive growth and market penetration for Namkeen and Snack products across India. This leadership role demands a strong understanding of the FMCG sector, channel management, distributor/dealer network expansion, and effective team leadership to achieve sales targets. Key Responsibilities: Sales Strategy & Planning: Develop and implement short-term and long-term sales strategies to increase market share, revenue, and profitability. Team Leadership: Lead, mentor, and manage a pan-India team of Regional Sales Managers (RSMs), Area Sales Managers (ASMs), and Sales Officers. Channel Management: Strengthen and expand General Trade (GT), Modern Trade (MT), and Institutional sales channels. Distributor/Dealer Network: Appoint, train, and manage a strong distributor/dealer network to ensure product availability and visibility across territories. Market Expansion: Identify new markets and business opportunities for product penetration, especially in Tier 2 & Tier 3 cities. Sales Target Achievement: Ensure monthly, quarterly, and annual sales targets are met or exceeded. Promotions & Schemes: Plan and execute promotional activities, trade schemes, and marketing tie-ups to drive secondary sales. Competitor Analysis: Monitor competitor activities, pricing, and market trends to optimize pricing strategies and positioning. MIS & Reporting: Ensure accurate and timely reporting of sales performance, forecasts, and market insights to the management. Qualifications & Experience: Graduate in any discipline; MBA in Sales/Marketing preferred. 10+ years of relevant experience in FMCG sales, with at least 3-5 years in a national or zonal leadership role. Strong experience in the Namkeen, Snacks, or related food industry is essential. Key Skills: Strong leadership and people management skills Deep understanding of FMCG sales and distribution Excellent communication and negotiation skills Analytical and data-driven decision-making Ability to work in a fast-paced, target-driven environment Willingness to travel extensively Preferred Industry Background: Namkeen & Snacks Packaged Foods FMCG (Fast-Moving Consumer Goods)