Newsletter Manager

Job Description

We are seeking a creative, data-driven Newsletter Manager to lead our email marketing and newsletter campaigns. You will be responsible for planning, creating, and distributing engaging email content that builds brand loyalty, drives traffic, and increases conversions. You ll work cross-functionally with content, design, and marketing teams to ensure high-quality and impactful communications. Key Responsibilities: Newsletter Strategy & Planning Develop and execute a comprehensive newsletter strategy aligned with brand and business goals. Define segmentation and personalization tactics to improve open and click-through rates. Content Creation & Curation Write or collaborate with writers/designers to produce compelling newsletter content. Curate relevant news, articles, and offers to enhance subscriber engagement. Email Marketing Management Manage email lists, segmentation, and subscription growth. Oversee email campaign scheduling, testing, and deployment. Performance Tracking & Reporting Monitor key email metrics (open rates, CTR, conversions, unsubscribes). Run A/B tests and optimize content based on data-driven insights. Compliance & Deliverability Ensure compliance with email regulations (e.g., CAN-SPAM, GDPR). Maintain clean email lists and improve deliverability rates. Qualifications: Bachelor s degree in Marketing, Communications, Journalism, or related field. 2-5 years of experience in email marketing, content marketing, or digital communications. Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Campaign Monitor). Strong writing and editing skills with attention to detail. Knowledge of email best practices, segmentation, automation, and deliverability. Basic HTML/CSS for email formatting is a plus. Analytical mindset with experience using tools like Google Analytics or email analytics dashboards. Preferred Skills: Experience with CRM and marketing automation tools. Design experience with tools like Canva or Adobe Creative Suite. SEO and digital marketing understanding. Familiarity with A/B testing and performance optimization.