Online Marketing Executive / Search Engine Optimizer

Job Description

Technical Skills Required: 13 years of hands-on experience in Search Engine Optimization (SEO) both On-page and Off-page. Expertise in Social Media Optimization (SMO) across platforms like Facebook, LinkedIn, Twitter, Pinterest, etc. Proficiency in running PPC (Pay-Per-Click) campaigns . Experience with SEO-optimized content writing and keyword research . Strong ability in competitor analysis and preparing detailed rank and working reports . Knowledge of email marketing strategies and tools. Ability to plan and execute regular online marketing campaigns for clients. Skilled in tracking and monitoring web analytics , interpreting key performance metrics, and coordinating with internal teams to implement corrective actions. Key Job Responsibilities: Implement and manage off-page and on-page SEO strategies to improve website visibility and traffic. Apply latest SEO techniques and best practices , staying updated with Google algorithm changes (e.g., Panda, Penguin). Conduct keyword research and competitor analysis to improve rankings. Drive relevant traffic to websites through strategic SEO practices. Develop and publish high-quality content , engage in article submissions , and participate in technical groups on platforms like Facebook and LinkedIn . Post quality comments and actively contribute to digital communities for backlinking and engagement. Promote Facebook pages effectively and engage users using best promotion techniques. Coordinate email marketing campaigns and track their performance. Monitor Google Analytics and other web analytics tools to track campaign success and user behavior. Generate regular performance reports and provide insights to optimize ongoing marketing efforts.