OPPO Mobile is looking For Assistant Branding Manager

Job Description

Role & responsibilities Assist in planning and executing brand campaigns, promotions, and product launches. Conduct in-depth market research to understand industry trends, consumer behavior, and competitive landscape to inform brand strategy. Define and refine brand positioning to ensure it resonates with target audiences and differentiates our products in the market. Identify and build strategic partnerships and collaborations to extend brand reach and impact. Monitor and analyse the performance of branding initiatives using key performance indicators(KPIs) and provide actionable insights for improvement. Oversee the planning and execution of brand events, product launches, and other promotional activities to boost brand visibility. Ensure consistent brand messaging and visual identity across all platforms and materials. Develop and manage the branding budget, ensuring cost-effective strategies that maximize ROI. Work closely with internal teams, external partners, and key stakeholders to ensure alignment and effective execution of brand strategies. Preferred candidate profile Bachelors/Masters degree in Marketing, Business, or a related field. Minimum of 3-8 years of experience in branding or marketing, with at least 1 years in a managerial role within the mobile or technology industry is preferred. Excellent communication, leadership, and interpersonal skills. Strong understanding of branding principles and marketing strategies. Proficiency in digital marketing tools and platforms. Creative and strategic thinking with strong analytical abilities. Passionate about technology and the mobile industry. Highly organized and detail-oriented. Self-motivated and able to work independently as well as part of a team. Adaptable and able to thrive in a fast-paced, dynamic environment. Perks and benefits Medical Benefit + Key Performance Incentive + Bonus