Job Description

Role Overview: We are looking for an Associate Manager - Organic Marketing to drive and manage organic marketing efforts across Jodhpur, Jaipur, Indore & Prayagraj . The ideal candidate will have a strong understanding of digital and offline marketing strategies and a proven ability to engage audiences across multiple platforms. This role involves managing social media, app notifications, website listings, and in-class promotions to increase brand visibility, student engagement, and lead generation. Key Responsibilities: 1. Social Media & Digital Marketing Manage and grow YouTube, Instagram, Facebook, and Telegram channels organically. Develop content calendars and collaborate with the creative team to ensure high-quality content. Monitor engagement metrics and optimize content based on performance analytics. 2. App & Website Promotions Manage and schedule push notifications on the UC App to maximize student engagement. Ensure timely updates and promotions on the Utkarsh Classes website . 3. In-Classroom Promotions Coordinate promotions through slides in LFS/LFC classes to drive awareness and engagement. Plan targeted campaigns for new batch launches, special offers, and exam-related updates. 4. Offline Marketing Coordination Collaborate with city teams to integrate offline marketing efforts with digital campaigns. Ensure effective BTL marketing strategies align with organic marketing initiatives. Support offline lead-generation efforts through events, tie-ups, and student interactions. 5. Performance Tracking & Optimization Monitor key organic marketing KPIs and continuously optimize strategies. Conduct market research to understand student behavior and engagement trends. Prepare reports on campaign effectiveness and provide recommendations for improvements. Key Requirements: 1-3 years of experience in Marketing/Sales with exposure to offline and digital marketing . Strong knowledge of social media platforms , content strategy , and audience engagement . Understanding of push notifications, website listings, and organic brand-building techniques . Experience in offline marketing (BTL activities, event promotions, tie-ups, etc.). Ability to coordinate with multiple teams and manage marketing execution across cities. Data-driven mindset with an analytical approach to marketing performance. Preferred Qualifications: MBA/PG in Marketing or related field (preferred but not mandatory). Prior experience in EdTech, Coaching Institutes, or Student Engagement Marketing is a plus.