Paid ads expert

Job Description

Job Responsibilities: Market Analysis: Conduct comprehensive trend analysis and explore targeting options to ensure campaigns stay ahead of the curve. Strategic Campaigns: Design, execute, and maintain ROI-focused targeted ad campaigns that drive business growth. Continuous Optimization: Continually optimize campaign components, including keyword strategy, ad copy, bid prices, cost metrics, and audience targeting. Compelling Copy: Craft compelling ad copy that prioritizes conversions and engagement. Campaign Enhancement: Optimize existing ad campaigns to improve performance and efficiency. E-Commerce Expertise: Utilize knowledge of Amazon Ads, Flipkart Ads, and other E-Commerce platforms to run effective ad campaigns. Testing Excellence: Actively measure and execute A/B split testing to ensure optimal campaign performance. Performance Insights: Analyze campaign performance and compile monthly reports, offering key takeaways and actionable suggestions. Client Collaboration: Recommend and collaborate with clients and the marketing team on content and landing page creation to enhance campaign performance. Tracking Mastery: Set up conversion tracking and retargeting pixels for comprehensive campaign analysis. Industry Awareness: Stay updated on the latest advertising trends and incorporate them into strategies. Programmatic Proficiency: Experience with Programmatic Advertising is considered a plus. Analytical Tools: Utilize analytics tools such as Google Analytics, SimilarWeb, SEMRush for industry benchmarking. Team Collaboration: Collaborate with cross-functional teams to align marketing efforts with overall business objectives. Skills Required: Meta/Blueprint certification is a plus. A minimum of 1-2 years of hands-on experience in paid media management. Excellent written and verbal communication skills. Should be a multi-tasker.