Paid Ads Specialist

Job Description

JOB DESCRIPTION: - 1. Social Media Responsibilities: Create and manage monthly content calendars. Plan and publish engaging posts across platforms. Collaborate with design/content teams for creatives. Run paid promotions and boost posts to increase reach and engagement. Monitor performance metrics and prepare reports. Handle community engagement and DMs. Track trends and apply them to content. Coordinate influencer collaborations and campaigns. Monitor competitors and suggest improvements. Drive platform growth through new features and formats. 2. Google Ads Campaign Management: Plan and execute campaigns across Search, Display, Video, Performance Max (PMax), and Demand Gen. Conduct keyword research, ad copy creation, and audience targeting. Optimize campaigns for brand awareness, reach, and performance goals. Monitor campaign performance and adjust bids, creatives, and budgets as needed. Generate and present campaign performance reports. Stay updated with platform changes and best practices to drive results. Salary Range - 3LPA-5LPA Show more Show less