Paid Media

Job Description

Responsibilities: ● Participate in forming effective paid search strategies ● Launch and optimize various PPC campaigns ● Oversee accounts on search platforms (e.g. Google AdWords, Bing) ● Be involved in keyword selection and audience targeting ● Monitor budget and adjust bids to gain better ROI ● Track KPIs to assess performance and pinpoint issues ● Produce reports for management (e.g. dashboards) ● Write attractive and concise copy for adverts ● Suggest and develop new campaigns across multiple channels ● Maintain partnerships with PPC ad platforms and vendors ● Find ways to reduce risk of click fraud ● Keep abreast of PPC and SEM trends Show more Show less