Paid Media Manager – Amazon Advertising Specialist

Job Description

Location: New Delhi Reports to: Head of Marketing & Head of E-Commerce About Barsys: Barsys is the future of cocktail culture. From robotic bar solutions to cutting-edge apps and experiences, we’re shaking up the industry (pun intended). We're growing fast, and we're looking for innovative thinkers to join our team. Role Summary: We’re looking for a data-savvy Paid Media Manager to lead digital advertising across platforms — Meta, Google, YouTube, Pinterest, and display/programmatic — with a strong emphasis on driving performance for brand, product, and conversion-focused campaigns. Experience with Amazon Ads is required, and a strong Amazon background is a significant asset. Key Responsibilities: Plan, execute, and optimize full-funnel paid media campaigns across Meta, Google Ads, YouTube, and others. Define audience segments and develop tailored campaign strategies that balance brand awareness and conversion. Work closely with the App Acquisition team to integrate messaging and ensure synergy across mobile and web ecosystems. Apply ASO/ASA best practices for campaigns driving app installs or store visits. Monitor budget pacing, A/B test creatives and landing pages, and implement performance-focused improvements. Coordinate with designers and content creators to align ad creatives with seasonal trends and product launches. Track and report on KPIs such as CAC, ROAS, CTR, CVR, and CPA. Stay ahead of digital trends, privacy regulations, and platform updates. Required Skills & Experience 3+ years in digital/performance marketing with a track record of driving ROAS. Experience with media buying across Google, Meta, TikTok, YouTube, and programmatic platforms. Familiarity with Apple Search Ads and ASO principles is a strong plus. Solid understanding of tracking, pixels, and attribution (e.g., GA4, GTM, Appsflyer). Analytical mindset with hands-on experience using campaign reporting dashboards. Experience working in eCommerce or D2C environments preferred. If you are interested in this role, please send your resume to frank@barsys.com and sepideh@barsys.com Show more Show less