Paid Media Specialist

Job Description

Plan, execute, and manage paid search and social campaigns across ad platforms like Google Ads, Microsoft/Bing, LinkedIn Ads, Facebook/Meta, and more. Optimize budgets and strategies to maximize ROI, leveraging performance metrics and cross-platform data analysis. Oversee daily ad operations, including bid, ad copy, keyword optimizations, campaign creation, and analytics tracking. Conversion Rate Optimization (CRO) Use A/B testing, heatmaps, and user behavior analysis to enhance conversion rates. Collaborate with developers to implement website and landing page improvements. Create and refine high-converting landing pages and ad copies based on target audience insights. Collaboration & Reporting Coordinate with internal teams and clients to develop impactful campaign assets. Present data-driven insights and strategies using visual reports and dashboards. What We re Looking For? Experience & Expertise 3+ years in performance marketing, ideally in SaaS. Proven track record of managing campaigns on Google Ads, LinkedIn, Facebook/Meta, and other platforms. Programmatic experience is a plus. Strong understanding of metrics like leads, conversion rates, CAC, and ROI. Skills That Set You Apart Analytical & Data-Driven: Confident with numbers, able to derive actionable insights from data. Creative & Experimental: Excited to test new ideas and optimize for results. Adaptable: Thrive in a fast-paced startup environment with the ability to pivot strategies quickly. Collaborative: Skilled at working with cross-functional teams to bring campaigns to life. Effective Presenter: Deliver complex ideas and results in an engaging and concise manner.