Strategic Planning: Develop and execute D2C growth strategies to achieve revenue and customer acquisition goals. Identify new opportunities for growth and market expansion. Liaison with external agencies for planning and execution. E-commerce Management: Oversee the Pankajakasthuri online store, ensuring a seamless user experience. Manage product listings, pricing strategies, and inventory. Optimize the website for conversion rate and user experience improvements. Digital Marketing: Plan and execute digital marketing campaigns across various channels, including social media, email, SEO, SEM, and affiliate marketing. Work closely with digital marketing agencies to drive execution. Analyze and report on campaign performance, making data-driven decisions to optimize ROI. Collaborate with the content team to create engaging and relevant content for online platforms. Plan and execute CRM initiatives Customer Acquisition Retention: Develop and implement customer acquisition strategies to drive traffic and sales. Create and manage loyalty programs, referral programs, and other retention strategies. Conduct customer research and analyze behavior to improve the customer journey and increase retention. Analytics Reporting: Utilize analytics tools to monitor key performance indicators (KPIs) and derive actionable insights. Prepare regular reports on sales performance, customer insights, and campaign effectiveness. Use data to forecast trends and inform strategic decisions. Partnerships: Identify latest trends and new channels and tie-ups to improve performance of D2C website. Qualifications: Bachelors (preferably BE) or a Master s degree (preferable MBA) Proven experience of at least 3 to 4 years in a D2C growth role, preferably within the health and wellness, Ayurveda or FMCG sectors. Strong understanding of e-commerce platforms, digital marketing, and growth hacking techniques. Proficient in using analytics tools (Google Analytics, Shopify, etc.) and reporting tools like Excel. Excellent communication, analytical, and project management skills. Passion for Ayurveda and holistic wellness is a plus.