Job Description

KEY RESPONSIBILITIES Marketing Strategy and Partnerships Develop and implement localised marketing strategies tailored to regional needs. Identify and collaborate with key local influencers and organisations to generate quality student leads. Activate new partnerships and manage existing ones to ensure consistent lead generation and quality outcomes. Plan and execute impactful out-of-home (OOH) marketing campaigns to position the brand effectively among students and parents. Identify prominent college and school festivals to promote brand awareness and drive student engagement. Coordinate with City Account Managers (CAMs) across regions to streamline marketing operations and avoid partner overlap. Lead the creation and execution of press releases and thought leadership content to enhance the brands regional presence. Student Recruitment Events Drive authentic student lead generation through partnerships and agencies in colleges and schools. Collaborate with internal teams to maximise quality registrations for student recruitment events in India. Work closely with CAMs in various cities to align efforts towards achieving event attendance targets. Campaign Monitoring and Lead Optimisation Track and Co-ordinate partner activities, optimise campaigns, and ensure high-quality lead generation. Collaborate with social media and email teams to nurture leads and guide them through the funnel, converting Marketing Qualified Leads (MQLs) to Final Conversions (FCs). Key Performance Indicators (KPIs) Deliver X number of leads annually, maintaining an average MQL conversion rate of 10% through partner channels. Achieve X event attendee targets per season/region Establish and activate 20 partnerships within the region to meet lead and event goals. Sponsor X number of student festivals annually to drive brand visibility and engagement. Plan and execute OOH marketing campaigns in collaboration with Regional Managers (RMs) Benefits: Group Health insurance including immediate family members Group Personal Accidental Insurance Employee Assistance Program (EAP) Optional National Pension scheme benefit A supportive and collaborative work environment.