Performance Marketer

Job Description

Beat Educations is a dynamic and fast-growing educational institution in Calicut, dedicated to empowering students through high-quality academic programs, expert guidance, and innovative learning methods. As we expand our digital presence and student outreach efforts, we are looking for a Performance Marketer to help us scale through data-driven digital campaigns and growth strategies. Key Responsibilities: * Plan, launch, and manage high-performing campaigns across Meta (Facebook/Instagram), Google (Search, Display, YouTube), and other relevant platforms * Lead media buying, campaign planning, and execution across multiple geographies (India + GCC) * Analyse audience behaviour, seasonality, and campaign insights to refine targeting * Paid Social: Meta Ads (Facebook, Instagram), LinkedIn Ads, X (formerly Twitter) Ads, TikTok Ads. * Create and optimize campaigns focused on CPL (Cost Per Lead), CPA (Cost Per Acquisition), and ROAS (Return on Ad Spend) * Conduct A/B tests on creatives, copy, landing pages, and audiences to improve conversion rates * Work with content/design teams to produce ad creatives and lead magnets * Monitor and analyze campaign performance daily, making data-driven optimizations * Create performance dashboards and weekly/monthly reports with actionable insights * Conduct keyword research, competitor analysis, and funnel audits * Collaborate with the sales or admissions team to ensure lead quality and feedback loop Show more Show less