Performance Marketer

Job Description

Job Description We’re looking for a data-driven Performance Marketer to manage and optimize paid campaigns across Google and Meta platforms. This role involves end-to-end ownership of lead generation funnels, campaign tracking, and performance analysis. You’ll work closely with the creative team to test, refine, and scale digital marketing efforts that directly impact Yocket’s growth and student reach. Requirements Plan, execute, and manage paid marketing campaigns across Meta Ads Manager and Google Ads Manager Track and optimize lead generation funnels across all performance channels Set up and manage tracking tools like Google Analytics (GA4), Google Tag Manager (GTM), and Facebook Pixel Monitor and report on key campaign performance metrics such as CTR, CPL, ROAS, and customer acquisition cost Conduct A/B testing on creatives, targeting strategies, and landing pages Collaborate with the creative team on ad copy and video content; openness to appear in video ads is a plus Stay updated on digital marketing trends, platform updates, and competitor activity 1–3 years of experience managing paid campaigns on Google and Meta platforms Strong analytical skills and a good understanding of performance marketing metrics and conversion funnels Experience using analytics and tracking tools such as GA4, GTM, and Facebook Pixel Ability to manage multiple campaigns and budgets in a performance-driven environment Prior experience in EdTech or D2C industries is a strong advantage Good communication skills and a collaborative mindset Benefits Medical insurance for you and your immediate family Access to professional psychological counseling Supportive, mentor-driven work culture Opportunity to make a meaningful impact on students’ academic journeys Requirements Plan, execute, and manage paid marketing campaigns across Meta Ads Manager and Google Ads Manager Track and optimize lead generation funnels across all performance channels Set up and manage tracking tools like Google Analytics (GA4), Google Tag Manager (GTM), and Facebook Pixel Monitor and report on key campaign performance metrics such as CTR, CPL, ROAS, and customer acquisition cost Conduct A/B testing on creatives, targeting strategies, and landing pages Collaborate with the creative team on ad copy and video content; openness to appear in video ads is a plus Stay updated on digital marketing trends, platform updates, and competitor activity 1–3 years of experience managing paid campaigns on Google and Meta platforms Strong analytical skills and a good understanding of performance marketing metrics and conversion funnels Experience using analytics and tracking tools such as GA4, GTM, and Facebook Pixel Ability to manage multiple campaigns and budgets in a performance-driven environment Prior experience in EdTech or D2C industries is a strong advantage Good communication skills and a collaborative mindset Show more Show less