Performance Marketing Executive

Job Description

We are looking for a Performance Marketing Executive to join our team at Propacity. In this role, you will help execute and optimize digital marketing campaigns tailored for the real estate sector, focusing on lead generation, customer acquisition, and revenue growth. You will work closely with senior marketing professionals, gaining hands-on experience in paid media, performance tracking, and campaign optimization. If you have a data-driven mindset, strong analytical skills, and a passion for digital marketing, wed love to hear from you! End-to-end execution of digital marketing campaigns across Meta, Google, Programmatic, and other relevant platforms. Analyse performance data to improve ROI. Work closely with the cross-functional teams to meet client goals. Prepare weekly/monthly reports with insights and recommendations for continuous improvement. Support in A/B testing for creatives, audiences, landing pages, and bidding strategies. Stay up-to-date with the industry trends, best practices, and platform updates. Requirements 1–3 years of hands-on experience in digital campaign management (internships can be considered if extensive and relevant) Proficient in Meta Ads Manager, Google Ads, Google Analytics, and dashboarding tools (e.g., Data Studio, Excel) Certification in Meta/Google Ads is a plus Previous experience in a digital agency, in-house digital team, E-com or D2C brand preferred Strong understanding of campaign metrics, media planning, and optimization levers Ability to identify trends, problems, and opportunities in campaign data and act on them quickly Comfortable working in a fast-paced, target-driven environment Strong communication skills with a collaborative approach to working with multiple teams What We Offer: Learn & grow in one of India's fastest-growing real estate proptech companies. Work with industry experts and gain hands-on experience in performance marketing. Access the latest marketing automation & analytics tools for campaign execution. Collaborative, innovative, and fast-paced work environment with exciting career growth opportunities.