Performance Marketing Executive

Job Description

We are currently looking for “Performance Marketing Executive” – HRMS & Task Management Tools based at Noida. Location: Noida Department: Marketing Reporting to: Marketing Manager / Product Head – HRMS & Task Management Job Type: Full-Time About Unistal Systems: Unistal Systems is a pioneering IT product and solutions provider with decades of expertise in developing innovative software and cyber security products. We are expanding our HRMS and Task Management solutions and looking for a dynamic Performance Marketing Executive to drive demand generation and product awareness in this growing vertical. Key Responsibilities: 🎯 Performance Marketing Plan, execute, and optimize paid campaigns across Google Ads, LinkedIn, Meta, and other relevant platforms for HRMS and Task Management products . Monitor KPIs (CTR, CPL, ROAS, CAC) and continuously improve campaign performance through A/B testing and audience refinement. Conduct competitor and keyword research for targeted campaigns. Coordinate with the product and sales teams to align campaign messaging with business goals. Report weekly on campaign performance and provide insights for improvement. 📅 Content Calendar & Social Media Execution Develop and maintain a monthly content calendar specifically for the HRMS and Task Management tools. Collaborate with designers/writers to create compelling creatives and ad copies for different stages of the marketing funnel. Schedule, post, and manage content across LinkedIn, Instagram, and other relevant platforms to ensure consistent brand visibility. Track organic engagement and suggest content optimizations based on performance metrics. 💼 Cross-functional Collaboration Work closely with the HR and Project Management departments to gather product insights, client pain points, and use cases for targeted marketing. Collaborate with inside sales for lead nurturing workflows and landing page optimizations. Requirements: Bachelor’s degree in Marketing, Communications, or a related field. 2-4 years of experience in performance marketing , preferably in B2B SaaS or HR/Project Management domains . Proven track record of managing ROI-driven paid marketing campaigns. Familiarity with tools like Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and analytics platforms. Strong understanding of content planning and hands-on experience with scheduling tools like Buffer, Hootsuite, or native platforms. Excellent communication, time management, and analytical skills. Experience in HR Tech or Task Management tools is a plus . What you’ll Gain: Be part of a fast-growing product team in the SaaS space. Exposure to end-to-end product marketing and campaign management. Creative freedom to experiment and scale campaigns. Work with a collaborative, innovation-driven team. Show more Show less