Performance Marketing Intern

Job Description

We are seeking a driven and detail-oriented Performance Marketing Intern to join our dynamic team and assist in executing impactful paid marketing campaigns. Key Responsibilities Campaign Management: Assist in planning, launching, and optimizing paid advertising campaigns across platforms like Google Ads, Facebook Ads, Instagram, and LinkedIn. Keyword & Audience Research: Conduct keyword research, competitor analysis, and audience segmentation to enhance targeting. Ad Copy & Creatives: Collaborate with the design and content teams to craft compelling ad copy, visuals, and landing pages. Data Analysis: Monitor and analyze campaign performance metrics (CTR, CPC, ROAS, etc.) and generate insightful reports. Budget Management: Help track and manage ad budgets to ensure efficient spending and ROI optimization. A/B Testing: Conduct split tests on ads, landing pages, and CTAs to determine what resonates best with the audience. SEO & SEM Support: Assist with on-page and off-page SEO strategies to complement paid campaigns. Market Trends & Insights: Stay updated on industry trends, platform updates, and best practices to bring fresh ideas to the table. Requirements Education: Pursuing or recently completed a degree in Marketing, Business, Digital Media, or a related field. Skills: Basic understanding of PPC, Google Ads, Facebook Business Manager, and Google Analytics. Tools: Familiarity with tools like Google Keyword Planner, SEMrush, or Ahrefs (bonus points if you ve used them!). Analytical Mindset: Love for data and the ability to translate numbers into actionable insights. Creative Thinking: Willingness to brainstorm and contribute ideas for ad creatives and campaign strategies. Proactive Attitude: A self-starter who s eager to learn, experiment, and take ownership of tasks. What You ll Gain: Hands-On Experience: Real-world exposure to end-to-end performance marketing processes. Mentorship: Guidance from experienced marketers and industry experts. Career Growth: Opportunities to transition into a full-time role based on performance. Portfolio Building: A chance to contribute to live campaigns and build a solid portfolio of marketing achievements.