Performance Marketing Lead

Job Description

Responsibilities: 1. Strategic Campaign Management: Create, plan, and execute Search, App, and Display campaigns across various paid channels, including Google, Facebook, affiliates, and other relevant platforms. 2. Cost-Effective Growth: Innovate and discover cost-effective methods to expand the customer base, continually seeking opportunities to minimize acquisition costs. 3. Collaborative Approach: Collaborate closely with the product and tech teams to provide recommendations for enhancing campaign performance and alignment with the product roadmap. 4. Data-Driven Optimization: Analyze comprehensive conversion funnel data and employ data analytics reports to optimize Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS). 5. Audience Segmentation: Identify audience segments and create remarketing strategies to engage them through tailored communication. 6. Profitable Account Management: Skillfully optimize and scale advertising accounts while maintaining profitability. Key Skills: • Ad Platform Proficiency: Hands-on experience with major advertising platforms, including Google Ads, Facebook Ads, Twitter Ads, and YouTube Ads. • Analytical Aptitude: Strong analytical and data-driven decision-making skills, ensuring that marketing strategies are based on solid insights. • A/B Testing Expertise: Capable of planning and executing multiple A/B test campaigns to swiftly identify winning strategies. • Google Analytics Mastery: Proficiency in utilizing Google Analytics for in-depth campaign performance analysis and reporting. Requirements: Qualification: Any Graduate / Post Graduate with relevant experience Work from Office Salary: Best in industry Company Website: https://www.freedomfromdiabetes.org/ LinkedIn: https://www.linkedin.com/company/freedom-from-diabetes/mycompany/ Contact:hr.recruiter@freedomfromdiabetes.org,hr@freedomfromdiabetes.org