Performance Marketing Lead

Job Description

Experience: 7 - 9 years Location: Gachibowli Job Summary: We are looking for a Performance Marketing Lead who is an expert in Google Ads, Meta (Facebook Instagram), and other digital advertising platforms. The ideal candidate will have a strong analytical mindset, a data-driven approach, and a heavy focus on ROI optimization. This role requires continuous tracking, improvement of key performance metrics, and innovative strategies to scale campaigns efficiently. Key Responsibilities: 1. Digital Advertising Campaign Management: Develop, execute, and optimize performance marketing campaigns across Google Ads, Meta, and other paid media platforms. Continuously test and refine ad creatives, audience targeting, and bidding strategies. Manage campaign budgets with a focus on maximizing ROI and reducing cost per acquisition (CPA). 2. Performance Analysis Optimization: Track, analyze, and report on key marketing KPIs such as CTR, CPC, ROAS, conversion rates, and customer acquisition costs. Utilize A/B testing, attribution modeling, and funnel analysis to improve campaign performance. Identify new opportunities for growth and implement best practices to enhance campaign efficiency. 3. Audience Targeting Segmentation: Develop data-driven audience segmentation strategies for better targeting and personalization. Leverage first-party and third-party data to improve audience reach and engagement. Stay updated with the latest trends in audience behavior, ad algorithms, and platform updates. 4. Continuous Improvement Strategy Development: Implement automation, AI-driven optimization , and other cutting-edge strategies to enhance efficiency. Work closely with the creative team to ensure ad creatives and messaging align with campaign objectives. Explore new advertising platforms and opportunities beyond Google and Meta, such as LinkedIn, TikTok, and programmatic advertising. 5. Cross-functional Collaboration Leadership: Work with internal teams, including content, product, and analytics, to align marketing efforts with business goals. Manage relationships with external agencies, vendors, and partners when needed. Keep up-to-date with industry trends, competitor strategies, and emerging technologies in performance marketing. Key Qualifications Skills: 7-9 years of hands-on experience in performance marketing, preferably in e-commerce, fintech, SaaS, or consumer tech industries. Expertise in Google Ads (Search, Display, YouTube), Meta Ads (Facebook Instagram), and retargeting strategies. Strong understanding of performance analytics, conversion tracking, attribution models, and marketing automation. Proficiency in tools like Google Analytics, Google Tag Manager, Facebook Business Manager, Google Data Studio, and third-party ad management platforms. Experience in budget management, bid strategies, and optimizing campaigns for revenue growth. Excellent problem-solving skills with a data-driven, ROI-focused approach. Preferred Qualifications: MBA/PGDM in Marketing, Digital Marketing, or a related field. Experience in managing high-budget ad spends and large-scale campaigns. Familiarity with SEO, CRM marketing, and omnichannel strategies is a plus.