Performance Marketing Manager

Job Description

is Role & responsibilities:- - End-to-end management of performance marketing activity across paid social channels, majorly Facebook. - Supporting performance marketing activity across additional channels such as Paid Search and working closely with any partner agencies to implement, optimize and report on performance. - Develop test and learn initiatives across Paid Social. - Work with Digital Marketing to ensure messaging across all channels are consistent and aligned. - Work closely with the wider marketing team to optimize audience strategies. - Ensure the budget is spent across performance channels efficiently. - Track and report on key performance indicators of media activity. - Managing the day-to-day digital marketing strategy and operations - Providing reports and analysis to demonstrate effective ROI to key stakeholders - Own all performance targets and budgets across marketing objectives such as new user acquisition - Monitor and optimize channels and campaigns to achieve business objectives around quality and scale - Analyse results and make data-driven recommendations for the optimization of future marketing campaigns - Coordinate with cross-functional teams (product, content, data, CRM) to define metrics, measure performance, and develop actionable insights Performance Marketing Manager Requirements:- - Understanding of social media advertising across major platforms (Facebook, Twitter, Instagram) - Website Analytics (mostly in Google Analytics) - Keyword Research skills - Experience working on a Performance Media (SEM and Social) strategy Role & responsibilities