Job Description

Key Responsibilities: Campaign Strategy Management: Develop and execute performance marketing strategies across platforms like Google Ads, Meta (Facebook, Instagram), TikTok, YouTube, and other relevant gaming channels. Manage and optimize campaigns for user acquisition, revenue growth, and return on investment (ROI). Data-Driven Decision Making: Track and analyze campaign performance metrics (CPC, CTR, CPA, ROAS) to identify trends and improve effectiveness. Use A/B testing to optimize ad creatives, audience targeting, and landing pages. Audience Targeting: Identify and segment target audiences based on behavior, demographics, and engagement patterns within the gaming and entertainment ecosystem. Implement retargeting strategies to re-engage users and increase lifetime value (LTV). Collaboration with Creative Teams: Work closely with designers and content creators to develop engaging ad creatives tailored to specific campaigns. Ensure that creative assets align with the brand s voice and resonate with the gaming audience. Budget Management: Allocate and manage the performance marketing budget to maximize ROI while ensuring adherence to financial guidelines. Forecast campaign budgets and prepare periodic reports on budget utilization. Platform Expertise: Stay updated on the latest digital marketing trends, tools, and platform algorithms to ensure campaigns remain competitive. Leverage gaming-focused platforms and ad networks (e.g., Unity Ads, AppLovin, and others) for targeted outreach. Performance Reporting: Provide detailed reports on campaign performance and actionable insights to stakeholders. Share recommendations for scaling campaigns, improving ROI, and exploring new marketing opportunities. User Acquisition Retention: Develop and implement strategies for acquiring new users and retaining existing ones through paid campaigns and growth strategies. Collaborate with CRM teams to support loyalty and engagement programs. Required Qualifications: Education: Bachelor s degree in Marketing, Business Administration, or a related field. (MBA preferred). Experience: 4+ years of experience in performance marketing, preferably in the gaming and entertainment industry/Retail/FMCG/FB Proven experience managing large-scale campaigns with significant budgets. Skills: Proficiency in using digital advertising platforms like Google Ads, Facebook Ads Manager, TikTok Ads, and programmatic platforms. Advanced knowledge of analytics tools (Google Analytics, Appsflyer, Adjust). Strong understanding of paid user acquisition, retention, and monetization strategies. Excellent analytical and problem-solving skills with a data-driven mindset. Key Performance Indicators (KPIs): Cost per Acquisition (CPA) and Return on Ad Spend (ROAS). Campaign Click-Through Rate (CTR) and Conversion Rate. Number of new users acquired through paid channels. Increase in active users, engagement rate, and user retention. Budget utilization efficiency.