Job Description

About BabyMD: BabyMD is the fastest growing new-age paediatric chain of clinics, with a bunch of services all under one roof. We offer holistic paediatric wellness solutions through our physical clinics telemedicine, focusing on not just the child, but also the parents. Some of our services include consultation, vaccinations, development assessment, therapies, lactation nutrition and many more. In just 6 months, we have started centers across 6 locations in Bangalore and are growing at a rapid pace. BabyMD is backed by elite healthcare VCs investors like W Health Ventures 2070 Health Job Overview: Are you a growth-obsessed marketing leader ready to build and scale a category-defining healthcare brand from scratchWe are a 0-to-1 pediatric healthcare startup, backed by industry leaders, on a mission to revolutionize child care through technology-driven solutions. We re looking for a Performance Marketing Manager to architect, execute, and scale our digital growth strategy through analytics consumer insights. If you thrive in a high-ownership, fast-paced startup environment, this is your chance to make an impact at scale. This is a 0 to 1 cross functional role will be at an intersection of business, marketing product This is a full time work from office role Location: HSR, Bangalore Reports to: Head of Growth Key Responsibilities: Data-Driven Growth - Define and drive the entire digital marketing strategy - performance marketing SEO. Build and manage attribution models, A/B testing, and campaign optimizations for maximum ROI Channels - Advertise / Direct Agencies on various digital platforms - primarily develop an in-depth understanding of Meta Google and explore other channels like Linkedin, Youtube etc Insights - Talk to consumers / Listen to consumer calls to generate consumer insights ensure high-quality leads. Understand consumer persona target them with the most relevant communication to increase the top of the funnel Technical - Operate digital channels / Audit agency performance in terms of campaign design, execution overall output metrics Tracking Monitoring - Track optimize marketing metrics on a day to day basis. Make recommendations based on numbers findings Google Analytics - Identify marketing performance issues and generate insights SEO Strategy Execution - Develop and implement an SEO strategy to increase organic visibility rankings. Collaborate with product team on technical seo, on-page off-page SEO Keyword Research Content Optimization - Identify high-impact keywords and collaborate with content teams to create SEO-friendly articles, blogs, and landing pages. Collaboration - Closely work with product team to optimize LPs, Whatsapp chat bots content team for statics, videos, LPs etc. Qualifications / Skills: 5-8 years of demonstrated experience of working in a high-growth startup (Mandatory) Demonstrated experience in managing growth/digital marketing/business analytics (Mandatory)